Yesterday the Obama Administration launched a new page on Whitehouse.gov: Health Insurance Reform Reality Check. I found it to be an excellent use of quick-and-dirty social media, and made a mention to that effect on my Facebook page. My good friend Wes Bowman penned a rapid response:
“This certainly refutes some of the outrageous sound bites you can hear on MSNBC and Fox but it confirms (very clearly) some of the concepts that many people find genuinely objectionable. They’ve probably already lost if they have to spend this much effort telling people what the system will NOT do. What exactly are we getting for $1 trillion+? In interest of full disclosure, you and I aren’t getting anything because we both already live under government-run healthcare.”
I happen to agree with the administration (and disagree with Wes) that health care reform is crucial to the social and economic well-being of the United States. Beyond the efficiencies that we need to contain overall health care costs, I believe strongly in ‘universal coverage’, that affordable health care should be a right enjoyed by all. Neither of these can occur without major changes to the status quo.
I also agree with the widespread belief that health care reform is crucial to the perceived short-term success of the Obama administration. I think it is incredibly unfortunate that the administration and the Democratic party has come under such severe criticism in its attempt to deal with this challenge. As I’m sure others have written, much of this damage seems to have been self-inflicted. The administration outsourced the policy-making of this complex issue to a fractious Congress (although I recognise he was attempting to learn from the mistakes of the Clinton administration), and President and Party both failed to create a clear and convincing message/argument for reform from the absolute outset. Given that the administration had a mandate of sorts for such reform from the election, the game has been theirs to lose.
Clearly, the damage has been done. I agree with Wes that it is a very bad sign indeed that the debate is so clearly controlled by the opposition — that the administration must spend its time clarifying how the legislation is not going to hurt us rather than focusing on how it will help us.
Nonetheless, I believe that the Reality Check web page is a fine step in addressing and changing the direction of the conversation. It seems as though it was put together with little fuss, taking clear aim at some of the key myths that have been disseminated by the opposition. The mix of bite-sized video (I love that we’re getting to actually see and hear from some real Wonks) and well-written FAQs simultaneously dispel rumours and provide advocates with facts and talking points. Admittedly, I wonder if anyone other than advocates would go to this page, but the ever-present “Share this Page” on the right-hand column should help get the word out. Even the title of the page - “Health Insurance Reform” (rather than “Health Care Reform”) provides one subtle mechanism in reframing the debate.
Users are encouraged to engage further through the “Stay Connected” - also ever-present - but also to suggest their own ideas for “myths we should address next“. Finally, it provides a simple doorway, for those that choose to take it, to the greater detail and content of the administration’s primary site for this issue, www.healthreform.gov.
Is it the answer to the adminsitration’s current policy and political predicament? Clearly it isn’t. Is it a good step forwards? For the relatively small amount of time and effort needed to make this simple tool for engagement, it clearly is.
Tags: 1 Comment
